Orange | Press - Articles, One Sheets & Press Tools



THE ARTISTS



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ONE SHEETS
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PHOTOS
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MP3's, CLIPS & VIDEOS
MP3's, full-length streaming tracks and Videos from all of the bands (and more) can be found here.

ORANGE STORIES & ARTICLES
For label stories and articles click here.



ROB K

One Sheet

RECORDINGS:

- The End ff The Earth | CD | Orange | 2004
- The Workdogs - COUNTLESS Albums, 7"'s, and more!



THE MANATEES



THE ORANGES SESSIONS / VOLUME #2

One Sheet
Photo 1 (Cash Audio)
Photo 2 (ILCK II)
Photo 3 (ILCK II)
Photo 4 (ILCK II - Cheetah) By: Karen Novak
Photo 5 (ILCK II - Tokien One) By: Karen Novak
Photo 6 (ILCK II - Duo) By: Daniel Coston
Photo 7 (ILCK II - Duo) By: Daniel Coston

RECORDINGS:

- The Orange Sessions Vol. 2 | Split 10" | Orange | 2003



THE STUDDOGS

One Sheet



THE PEELERS

One Sheet

RECORDINGS:

- Self-Titled | 7" | Midwest Royalty | 2002



THE DRAPES

One Sheet

RECORDINGS:

- Auxiliary | CD | Self-Released | 1998
- Shine On, Sweetheart | CD | Self-Released | 2001



WHITE HASSLE

One Sheet
Photo 1 (Color)
Photo 2 (B/W)

RECORDINGS:



THE ORANGE SAMPLER

One Sheet

RECORDINGS:

A great overview and insight into Orange. 17 Tracks from each of the albums out on Orange, as well as some yet unreleased tracks from a few bands not yet out. For individual artist one sheets see there individual sections on this page.



THE CELLS



PARKER AND LILY



THE PORCH GHOULS

One Sheet
Photo

RECORDINGS:

- S/T | 10" | Orange | 2001



THE MANATEES



ULTRABABYFAT



THEM WRANCH



GERALDINE

One Sheet
Photo
Photo 2
Photo 3
Photo 4

RECORDINGS:

- Pure Bastard Rock | CD | Orange | 2001
- K-tel Whore | 7" | Anyway/Revolver | 1997
- Cotton | 7" | Anyway/Revolver | 1996
- Geraldine S/T | 7" | EP | Flux/Anyway | 1995



CASH MONEY / CASH AUDIO / GOD AND TEXAS

GOD AND TEXAS RECORDINGS (John Humphrey on vox/guitar):



CHRIS AND TAD

One Sheet
Photo

RECORDINGS:

- Hand Me That Door | CD | Orange | 2000



JASON TRACHTENBURG

One Sheet
Photo 1
Photo 2

RECORDINGS:

- Vintage Slides From Seattle Vol. 1 | CD | Self-release | 2001
- Revolutions Per Minute | CD | Orange | 2000



WHITE HASSLE



THE GIRAFFES

One Sheet
Photo

RECORDINGS:

- The Days are Filled with Years | CD | Orange | 2000
- 13 Other Dimensions | CD | My Own Planet | 1998



THE MOTHER HIPS



LABEL ARTICLES



MUSIC CONNECTION

MUSIC CONNECTION magazine 2.3.03 - 2.16.03

A&R Profile:
Ron Sievers
President
Orange Recordings

BACKGROUND: Founded by President Ron Sievers, Orange Recordings is currently home to bands including White Hassle, the Oubliettes (featuring members of Speedball Baby), Chris & Tad, and many others. Sievers previously started Trailer Records while in college in Iowa City. In the days before e-mail, he headed to Chicago, leaving that label to his partners. What followed was Orange Recordings, an indie rock label now based in Los Angeles.

Where New Signings Come From: I think there's only one band that we've found from somebody sending in a demo. I've spent a lot of time in a lot of different clubs. I always try to go to the smaller shows. I'm interested in the bands that open for more well-known bands that don't have any current management or things like that.

Doing the Work: There's this band in L.A. called the Downtown Kicks. I happened to see them opening a show. I only caught one song and they'd only recorded two songs in their garage. Their sound, music and energy did it for me. That told me I needed to give these guys a demo deal. A lot of the bands at that level where I may find them have already put out a couple of singles on their own labels. They just want to get out on the road. They're out there touring, putting their heart and soul and so much effort into it. That shows me a lot about a band. We do 50-50 deals. If we're going to be working our ass off to get this record out there and to get press and promotion, we want the band to have that same mentality. We're working together almost in a partnership. As long as I see they have that ambition, that's all I need to say, "Let's work on something and put a demo together." It's the ambition I look for, more than anything else.

The Roster: When I first started the label, I wasn't too concerned about being genre-specific. I just wanted to put out music that I enjoyed. It didn't really matter to me to have a company that was able to be labeled. We ended up with a lot of diverse acts, and it's gone very well for us. Most people don't enjoy just one type of music. If they enjoy some of the things we put out, hopefully, they're open-minded enough to enjoy some of the other things we put out as well.

Influences: When I was younger, I always bought anything that came out on Grey Matter or Touch and Go. I was happy with whatever they put out, whether it was something I had heard of or not. I knew it was going to be a quality release.

What's Right: Some people take three or four listenings to really get into something. I'm a little different. It only takes me about 30 seconds to really have a good grasp on whether I like something or not. That's probably not the best way to go about things, but it's the easiest and it's what's always worked for me. I don't try to find a monetary or marketable value. I just put out things that need to be put out for artistic purposes.

The Anti-Major: With all of the major labels shoving things down the consumers' throats, they're being forced to listen to Britney Spears or Mariah Carey. There's a lot of more talented acts out there and we try to put those out. If it only sells 2,000 records, that's 2,000 more than before and there's an artist we've given an opportunity to take to the next level for themselves or for the label.

Marketing: If you don't do a lot of marketing for these records, 2,000 is a bare minimum and you're just breaking even. That's without a lot of radioplay. We have the larger sellers at 5,000-20,000 units, but on a band that only sells 2,000 records, I would rather take a hit on that and get it out there and use some of the profits from some of the other, more profitable records just to get it out there and to mess things up a little bit.

Deals: When we first started, bands were signed to one-off deals. A lot of them ended up sticking around just because we had a good rapport. When I bring these bands on, I bring them on in an almost friendship basis rather than a business deal. That's why a lot of these bands do stick around. Nowadays, we're larger and we're dealing with bigger bands and bigger budgets. We now have contracts and most of the bands are signed to three album deals. It's already predetermined in the contracts how much they're going to get as an advance for each of those CDs.

Turning It Around: By the second album, there really begins to be name awareness of the band. They're out on the road alot. By the third album, you can really start seeing the money roll in. At that point, we would renegotiate or take them to a larger or major label like Capitol did with Matador. That's where we're looking to go with this.

Touring: We do tour support deals with bands. We don't give a lot of tour support, but for some of the bands that need the funding to get out there on the road, we do give them enough monetary support to stay out there. That's the thing that does sell records: touring.

Farm Team: Whether a band gets farmed to a larger label depends on the artist. I've been fortunate enough to sign quite a few bands that have gone on to major labels. We haven't really seen too much monetary gain from something like that, but I enjoy seeing the bands get out there and go on to do better things. We had Parker and Lily, who went on to a larger indie, Manifesto. We still do some things with them like 7-inchers. We signed Porch Ghouls who went on to Columbia. We signed the Shams and they went on to Geffen.

A current band we have, White Hassle, used to be on Matador. I think they have potential to be farmed out because their material needs to be available to a wider audience. I think there are some sort of farm team things we have going on, but there are also smaller bands that I don't think would ever need to be farmed out, and nor do they want to.

Growth Curve: As the label was growing, we really didn't know how to handle bands leaving for the majors or larger independents. I've been able to deal with it because I know there's nothing I can do and there's no sense in my going back and trying to fix anything or coming up with any contract clauses they were not involved in. I just figure I chalk it up as a learning situation. That's what we are into now with our multi-album deals and more complex contracts. We're making sure that doesn't happen again or, if it does happen, that we'll get compensated or mentioned on the major label's release. We've learned from our mistakes for not being careful about it. I'm just happy that the bands have been able to promote themselves to a new level.

Keeping Artists: One reason many of our bands enjoy being on the label is that we work situations out. If the band needs help, we give them help. It's often not even necessarily a monetary issue for a band to go out on the road. A lot of the guys have families and some of them have jobs they can?t get away from.

A good example is White Hassle. They're a great band and they've done very well for us. They don't tour more than one week in an entire year. They're in New York City and don't have cars, the band members have other jobs, but they make brilliant music. We just let them do what they want because we're that flexible. I?m not going to force an artist to loose their life style in their hometown to go out on the road and make us money. I'd much rather put out music for the sake of getting it out there rather than to make a million dollars.

-- Tom Kidd



SLAMM MAGAZINE / SAN DIEGO

SLAMM magazine 3.28.01 - 4.10.01

Orange You Glad?
Local Record Label Offers National Variety

by Scott Burroughs

Orange Recordings, based out of Ocean Beach, has found success with an eclectic array of talent, selling records everywhere from the Windy City to the Golden Gate and most points in between. Ron Sievers, the man behind the label, moved to San Diego from Chicago in 1996 with little more than a suitcase, his fledgling record label, a keen ear for music, and solid networking skills. Now, Orange Recordings boasts a roster of more than fifty bands, including top-notch talent like the Mother Hips, Cash Audio (formerly Cash Money), and the Giraffes, a high-octane outfit featuring Chris Ballew, formerly of that wacky goof-rock ensemble, Presidents of the United States of America.

Orange Records has risen swiftly to its current stature from very humble roots, as its founder and CEO explains. "When I first started the label, I knew these guys in Chicago from around town, and after three years of talking we finally got it together and put a record out," Sievers recalls. "The second band I signed, which is how I've done the rest, was by blindly sending out e-mails to the band and getting a positive response. That second band was the Mother Hips -- and I knew they had separated from their old label, so I sent them a chance e-mail and asked them if they wanted to do a record and they were really enthusiastic about it."

When looking to bolster his catalog of artists, Sievers turns to his network of bands, journalists, and people in the know to recruit new talent. "It's great because, when I'm looking for new talent, other bands will say, "Hey, we put out a record with this guy and he was pretty cool so you should do something with him.' A lot of times, people would rather work with a small label that they can get along with than a big label where there is so much red tape before you can even talk to anyone."

This positive word of mouth has reaped huge benefits for Orange, allowing the label to get in touch with many bands and reel in some top-notch talent, without being limited by geography.

"I had signed Them Wranch, a garage-rock band from Ohio, and they told me about this other band they knew, who sent me their stuff, which I thought was great. That was how I signed Cash Audio, who in turn hooked me up with four or five other Ohio bands."

The Trachtenburg Family Slide Show Players are probably the most creative, out-of-left-field outfit in the Orange lineup. The group -- consisting of father, wife, and daughter -- combines comedy, film, and music in an oddball amalgamation that has been delighting audiences of all types.

"Jason Trachtenburg and his wife go around to area estate sales up in Seattle and buy vintage [photographic] slides from the '50s, '60s, and '70s and write songs and other material about the slides," Sievers explains. "It's stuff like family trips to China, vintage slides of cool places like the Florida Everglades. His wife beams the slides up onto a screen while he performs his material and his 7-year-old daughter plays drums. He'll like sing and then tell jokes and she'll give him a rim shot. The show is real versatile. . . they've done real well at comedy venues and opened up for bands like the Posies."

Cash Audio, which lost its original moniker after a lawsuit by the rap collective of the same name, is another member of team Orange that is making waves. The two-man Chicago crew cooks up a mixture of eardrum-lashing hard rock, some old-school country, and a hint of blues for a compelling auditory concoction. Originally on Touch 'N Go Records, their sound is a stripped-down, instrumental type of messed-up blues."

White Hassle is another of the more popular outfits in the Orange crew -- a trio that combines the odd-couple influence of retro-pop with a back-country blues sound to create a rockin' hybrid rhythm. Based out of New York City, White Hassle previously recorded for indie giant, Matador Records, and have been cranking it out since 1996. They show no signs of wearing down and expect to put out a new album this fall.

Despite already having a plethora of talent, Sievers is unwavering in his pursuit of promising new projects. He recently hooked up with Eddie King Roeser, formerly of Urge Overkill, through the manager of Ultrababyfat, Orange's group of girl rockers. Sievers is preparing to produce Roeser's next EP, which should be out by summer, and a full-length to arrive after. He has also recently begun a collaboration with Danko Jones, a group from up north recently nominated for a Juno Award, Canada's version of the Grammys.

As far as the local scene, however, so far Sievers has found the pickings pretty slim. "So far in San Diego, there's this one band I've talked to -- the Ninth Stranger -- about doing some work with. I just stumbled on them by chance at Winston's one night and that was the only local band that I've seen that I've been interested in -- because I'm not into what I like to call the 'San Diego sound,' which sounds like half of America, like blink-182 and all those bands. Some of that stuff is good, but it?s not really what I'm into."

In such a fertile environment as the San Diego music scene, how can it be so difficult for a label to find worthy acts? Sievers feels that the scene itself is partly to blame.

"There doesn't seem to be the camaraderie that you'd find in a place like Chicago, where people play on each other's records all the time and play out all the time. It seems more friendly out there and there is a lot more diversity, too. There's everything from Celtic rock to math rock to blues, hardcore, punk -- all of that stuff. And everyone got along.

"I haven't seen that much diversity here," he says, "but it's only about an eighth of the size [of the Chicago scene]. But a lot of times people will just skip over San Diego and head out to Vegas, because the San Diego reputation kind of precedes the music scene."

Orange Recordings is nevertheless quickly establishing a reputation in San Diego circles, having produced a number of records that will be enough to keep even the most avid Southland listener's hands full for the immediate future.
"We have a band, Geraldine, that would go really well in San Diego, and Them Wranch -- they're both kind of harder stuff. We've got listening stands in Music Trader and Lou's, so you can usually head there to hear our stuff."

If you can't find something you like in the Orange catalog, it's not for lack of trying on Sievers' part. "We've got a lot of stuff going," he promises. "We're going to have a record coming out every two or three weeks for the rest of the year."



ILLINOIS ENTERTAINER

orange recordings cash money th emother hips the presidents of the usa, the giraffes, the uptights, white hassle, free stickers, cds vinyl, cd chicago label

From the Illinois Entertainer - May 2000



MTV

Orange tackles MTV. MTV spoke to Orange last week about The Giraffes (and PUSA) The Gentlemen, Jason Trachtenburg (aka Trachtenburg Family Slideshow Players), as well as the Orange label showcase at this years NXNW click here to read what they had to say!